Lotus Evora brochure

Lotus is a British vehicle manufacturer that began as a race car company in the 1950s. In the 1970s, they transitioned their business model to consumer-aimed luxury sports vehicles.

My goal is to create a brochure that highlights the beauty and high craftmanship of one of my favorite models, the Lotus Evora.

The individual pages highlight subtle body differences and modifications within the model, and highlights historical points and features of the company at large.

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I chose bright, bold colors and a sleek, modern font to highlight match the body style of the Lotus Evora