Knick-Knack Paddy Wack, give your dog a bone

ForPal is a line of pet treats and toys featuring bright colors and playful fonts. My goals are to create a pet snack brand capable of standing out on grocery and pet store shelves.

I used and augmented a font with more organic shapes to highlight the playful nature of the packaging, as seen below.

black on white logo
white on black logo

The bright colors and circus tent pattern were deliberate choices to allow the packaging to pop off of the shelf

Forpal color & type